Human Resources • AI Prompt Pack
The Social Media Toolkit
35 AI Prompts for Content Calendars & Captions
Prompt #1 — Monthly Content Calendar
Act as a social media strategist. Create a 30-day content calendar for [business name], a [type of business] targeting [target audience]. Include a mix of post types and suggest the best platform for each.
What's Inside — 35 Prompts in 3 Sections
Part 1 — Content Calendar & Strategy (12 prompts)
12 prompts
- Generate a 30-day content calendar with platform recommendations
- Identify your 4-5 core content pillars with post ideas for each
- Build a seasonal and holiday content plan for 3 months ahead
- Audit your existing content mix for gaps and balance
- Create a content batching and filming plan for the week
- Build a trend-jacking brainstorm for a current format or audio
- Identify competitor content gaps worth filling
- Design a UGC (User-Generated Content) campaign with a hashtag
- Create 10 engagement-boosting post ideas (polls, questions, fill-in-the-blank)
- Build a weekly content theme planner with recurring daily formats
- Get a posting frequency recommendation for your time constraints
- Repurpose a blog post or long-form content into 4 social formats
Part 2 — Captions & Copywriting (14 prompts)
14 prompts
- Write 3 caption options for any post (storytelling, direct, question-based)
- Generate 8 scroll-stopping hook and opening line options
- Write a slide-by-slide carousel post script (6 slides)
- Draft a 30-45 second Reel or TikTok video script with text overlays
- Write a promotional post for a product, service, or sale
- Turn a customer testimonial into an engaging social post
- Write an educational how-to post that builds authority
- Research and build a 15-20 hashtag strategy for any post
- Rewrite a caption in a different tone (playful, professional, warm)
- Adapt a long caption for Instagram, Facebook, and Twitter
- Draft a behind-the-scenes post that connects to your brand values
- Write a story or reel poll and question ideas for engagement
- Write a giveaway or contest announcement post
- Draft a response to a sensitive topic in your niche
Part 3 — Bio, Profile & Bonus (9 prompts)
9 prompts
- Write 3 social media bio options for any platform
- Structure and write a link-in-bio page with 4-6 links
- Draft a friendly influencer or creator outreach message
- Create 5 on-brand comment response templates
- Write a year-in-review or month-in-review recap post
- Build a brand voice guide for social media (do/don't examples)
- Analyze recent post performance and suggest 3 strategy adjustments
- Create a social media content policy FAQ for your team
- Write a welcome series for new followers in DMs or stories
How It Works
1
Download the file. Instant access after purchase — no account required.
2
Copy any prompt. Every prompt is clearly labeled and ready to use.
3
Replace the placeholders. Fill in [bracketed details] with your own information.
4
Paste into ChatGPT, Claude, or Gemini. Works with any AI assistant.
5
Review and personalize. AI gives you the draft — you add your voice and verify the details.
License: Every purchase includes a Personal Use License. Use these prompts for your own work and projects. Commercial use (client work, agency use, training programs) requires a separate license. Read the full licensing guide →